A digital marketing strategy outlines a brand’s approach to reaching its audience online. It integrates diverse tactics such as content marketing, social media engagement, SEO, and paid advertising to achieve specific goals like lead generation or customer retention. The strategy begins with understanding the target market, defining objectives, and selecting the best channels for engagement. By leveraging analytics and tracking tools, businesses can monitor performance and make data-informed adjustments. A well-executed digital marketing strategy not only increases online visibility but also fosters meaningful connections with customers, driving long-term growth and profitability.